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Frequently asked questions

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What is Bulk SMS?

Bulk SMS is the term used for sending a promotional, advertorial or informative, text message to a group of recipients simultaneously....


How much will it cost to send bulk SMS messages to overseas customers?

Pricing depends on the volume of international messages you are sending and also to which countries the messages are going to. TextAnywhere...


How does SMS compare to Direct Marketing?

Each has their own place in the greater marketing environment, however SMS messages reach your customer’s hands instantly, and as such they...


What is Mobile Marketing?

Mobile Marketing can refer to one of two areas: 1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile...


Which is better for marketing to past customers, email or SMS?

Email and SMS both have their uses in a full and well rounded marketing strategy and can complement each other. The people on your SMS...


I have a message longer than 160 characters – is it possible to send as 2 text messages?

When an extended-length message of over 160 characters is sent, the message is still dispatched to the handset (by our operator partners)...


What time should I send my SMS messages to customers?

The best time of day to send your SMS messages depends on the nature of the text, the type of person receiving the message and where they...


How many text messages can I send in one campaign?

There is no limit to the number of SMS messages you can send out in one campaign. Whether your subscriber list is a hundred or hundreds of...


Can you do a mail-merge to personalise your text message, when sending an SMS marketing campaign?

The TextCampaign online application provides the functionality for you to be able to personalise the SMS messages that you are sending out...


Can you schedule SMS blasts and for how long into the future?

It is quick and simple to set SMS scheduling for bulk campaigns. When setting up your TextCampaign you are lead through a step by step...


SMS Service suitable for a college?

Absolutely, we have many schools and colleges that use TextAnywhere for sending internal and external communications via SMS. It can be a...


Is it worth including links to a website in my SMS messages?

With the growth in smartphones that are able to access the internet there is an increasing opportunity to include website links in your SMS...


How can I measure my SMS marketing's effectiveness?

Please find our Measureable SMS Marketing Guide here, which is full of useful hints and tips on how to get the most out your SMS marketing...


How successful are my campaigns really?

It is important to measure success based on the goals and targets you initially set out to achieve. Like any marketing platform if you...


How often should I send out messages to my customers?

In all honesty this is a difficult question to answer as every organisation is different. It is however important to be aware that you are...


What’s the open rate for SMS marketing compared to Email marketing?

The open rate can be much improved on email marketing campaigns but it will depend on the message and the relevance to the end user. Exact...


Can I purchase text message credits in bulk?

Yes, we offer bulk purchases of text message credits for Pre-pay accounts. We also offer discounts as the number of credits you purchase...


What are the Benefits of SMS Marketing?

SMS marketing allows you to reach anyone, anywhere in the world without being concerned about an internet connection, the hardware they...


How can I keep track of my subscribers?

Our systems allow you to manage your subscriber lists without too much trouble. When you add your list through the dashboard you’ll be able...


I’m running an SMS competition – what service is most suitable?

While all of our products can be used to run a competition, the one we would recommend is short-code SMS enabled ‘Text Premium’. Using a...


Is there any advice on the best way to write an SMS message for campaigns?

While there’s no formula for the perfect SMS message, there are points you should follow that will help with the success of the campaign....


Can I choose my own short code SMS number?

There are two kinds of short codes, shared and dedicated. If you would like to have your own dedicated short code number, then yes you...


What is a Shared Short Code SMS number?

A shared short code is a five digit number which is used by a number of customers. Each customer has a specific keyword (or keywords) to...


What's the best way to track the performance of an SMS campaign?

There are many ways to track the performance of your SMS marketing campaign. The first step is to track the quality of the data that you...


Why use SMS instead of Email?

SMS marketing is one of the fastest ways to send special offers and discounts to your current and future customers. Open rates for SMS...


What is the average SMS marketing open rate?

The open rates for SMS messages are amongst the highest across any form of marketing. Frost & Sullivan 2010 & Epsilon 2009 reports found...


Is SMS Marketing suitable for reminders of events sent to customers?

Yes, SMS Marketing can be very helpful when it comes to sending reminders out to customers or contacts. You can use SMS messages to confirm...


Can I bulk upload my customers’ mobile phone numbers?

Yes, TextAnywhere’s system allows you to bulk upload multiple mobile numbers into your account. Firstly you need to make sure that your...


Can I set up my bulk messages before adding credits?

Yes, you are able to schedule SMS messages to go out at a specific time and date, and then add more credits to your account to allow the...


Is there a maximum SMS message length?

Yes. The maximum length of text message that you can send is 918 characters. However, if you send more than 160 characters then your...


Is SMS marketing just for reaching a young age group?

No, SMS is a channel which allows you to engage with anyone with a mobile phone, young or old. With more and more individuals using...


Are there any characters that can't be used in a message?

The only characters that our system will not accept are the greater than and less than [ ] symbols as these are reserved for database use....


How can I use SMS to automatically alert my colleagues or customers?

If you receive automatic email alerts and want to automatically forward these on to your mobile as SMS text messages, then our TextAlert...


Will I receive marketing emails from TextAnywhere if I sign up for an SMS marketing free trial?

Upon setting up your free trial account with us you will be automatically opted in to receive our Quarterly Newsletters. You may of course...


How long will my SMS marketing free trial with TextAnywhere last?

The TextAnywhere free trial enables you to test out our SMS marketing tools with 20 free text messages from your TextAnywhere account, over...


What tools do I need to track the effects of my SMS campaigns?

Traditionally, SMS marketing campaigns have been limited in their ability to provide the marketer with actionable data. However, with more...


What is a good click-through rate for SMS marketing?

TextAnywhere recommends tracking the hyperlinks within your SMS marketing campaigns with an analytics package, such as Google Analytics, to...


What analytics tools should I use to track my SMS marketing campaigns?

In order to track the hyperlinks within your SMS marketing messages, and who clicks on them and what they then go on to do, it is essential...


What URL shortening tool can I use to monitor my SMS campaign?

With more and more smartphones connecting to the internet, marketers are able to easily track how much website traffic is directly...


What landing page should be used for an SMS Marketing campaign?

The first thing to remember is to ensure that the landing page itself is optimised for mobile devices, as most visitors to your landing...


Why should I choose TextAnywhere over other SMS competitors?

TextAnywhere is the leading provider of text messaging services in the UK with a client community of over 12,000 UK organisations. We have...


Which is better for customer feedback messages TextInbound or TextPremium

TextInbound is a service which allows organisations to set a dedicated 11 digit phone number to the SMS’s they send out. The main benefit...


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