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What is Mobile Marketing?

Mobile Marketing can refer to one of two areas: 1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile...


What functions can be performed using TextAnywhere's SMS web integration tools?

TextAnywhere’s technical integration offers a wide range of products and capabilities. Our Web Service, HTTPS Service and SMTP Service have...


What makes TextAnywhere different from other similar SMS marketing service providers?

TextAnywhere Ltd is a UK company, set-up in 2003, with a mission to deliver high quality, trusted, text messaging solutions to the business...


What is the best time of day to send an SMS?

There is no golden rule on the best time to send out an SMS campaign. To answer this question we recommend senders think logically about...


Can I send SMS messages to my friends and family?

TextAnywhere is a service designed primarily for businesses and public sector organisations for Mobile Marketing and client communications,...


How does SMS compare to Direct Marketing?

Each has their own place in the greater marketing environment, however SMS messages reach your customer’s hands instantly, and as such they...


Does pressing STOP on my Text Premium inbound service mean I am not charged again?

Pressing stop detaches the short code/keyword from the application currently being used, so you can set up another service with that short...


If someone accidently unsubscribes can I put them back on my SMS list?

If one of your subscribers asks to be removed from your telephone lists by replying ‘STOP’ they must by law be taken off - it’s not okay to...


Which is better for marketing to past customers, email or SMS?

Email and SMS both have their uses in a full and well rounded marketing strategy and can complement each other. The people on your SMS...


Why do people keep unsubscribing from my lists?

People may unsubscribe from your list for a number of reasons. It could be that they didn’t expect to receive SMS marketing messages when...


How do I keep track of people who opt out of my messages?

If somebody replies to a message you’ve sent out with the word ‘STOP’ at the beginning our system will automatically add them to an...


What’s the average response rate for a lead generation based SMS campaign?

Unfortunately there is no average response rate that could be given with any real meaning. The success of SMS marketing varies and depends...


What are the SMS Marketing laws?

As of 11th December 2003 the Electronic Communications Regulations came into effect in the UK which lays down guidelines on how email or...


I have a message longer than 160 characters – is it possible to send as 2 text messages?

When an extended-length message of over 160 characters is sent, the message is still dispatched to the handset (by our operator partners)...


What time should I send my SMS messages to customers?

The best time of day to send your SMS messages depends on the nature of the text, the type of person receiving the message and where they...


Can you schedule SMS blasts and for how long into the future?

It is quick and simple to set SMS scheduling for bulk campaigns. When setting up your TextCampaign you are lead through a step by step...


SMS Service suitable for a college?

Absolutely, we have many schools and colleges that use TextAnywhere for sending internal and external communications via SMS. It can be a...


Is it worth including links to a website in my SMS messages?

With the growth in smartphones that are able to access the internet there is an increasing opportunity to include website links in your SMS...


How can I measure my SMS marketing's effectiveness?

Please find our Measureable SMS Marketing Guide here, which is full of useful hints and tips on how to get the most out your SMS marketing...


How successful are my campaigns really?

It is important to measure success based on the goals and targets you initially set out to achieve. Like any marketing platform if you...


How often should I send out messages to my customers?

In all honesty this is a difficult question to answer as every organisation is different. It is however important to be aware that you are...


Can I send SMS messages from Outlook?

Yes, TextOMS falls under the TextEmail umbrella and is TextAnywhere’s purpose built service to connect directly with Microsoft Outlook 2007...


What’s the open rate for SMS marketing compared to Email marketing?

The open rate can be much improved on email marketing campaigns but it will depend on the message and the relevance to the end user. Exact...


What are the Benefits of SMS Marketing?

SMS marketing allows you to reach anyone, anywhere in the world without being concerned about an internet connection, the hardware they...


How can I keep track of my subscribers?

Our systems allow you to manage your subscriber lists without too much trouble. When you add your list through the dashboard you’ll be able...


Are your SMS services suitable for B2B?

Absolutely. Our SMS services can be used for any number of reasons, and in the B2B space this may include alerts about new training...


Is there any advice on the best way to write an SMS message for campaigns?

While there’s no formula for the perfect SMS message, there are points you should follow that will help with the success of the campaign....


Can I choose my own short code SMS number?

There are two kinds of short codes, shared and dedicated. If you would like to have your own dedicated short code number, then yes you...


What is a Dedicated Short Code SMS number?

Dedicated short codes are just that, dedicated to you. They are more costly than a shared short code, but they will be wholly owned by your...


What is a Shared Short Code SMS number?

A shared short code is a five digit number which is used by a number of customers. Each customer has a specific keyword (or keywords) to...


What is a short code used for?

A short code is a great way to engage with your audience or clients in your marketing programs. Rather than inviting your audience to call...


Can the TextCampaign service schedule campaigns for the future?

Yes, TextCampaign allows you to schedule your SMS marketing campaigns for future broadcast. When setting up your initial TextCampaign...


What's the best way to track the performance of an SMS campaign?

There are many ways to track the performance of your SMS marketing campaign. The first step is to track the quality of the data that you...


What's the best way to resell your SMS services?

TextAnywhere offers a Reseller Program with which you can introduce your clients to the benefits of SMS marketing and share in the revenue...


Why use SMS instead of Email?

SMS marketing is one of the fastest ways to send special offers and discounts to your current and future customers. Open rates for SMS...


How many SMS messages can I send before it is counted as spam?

There is no official anti-spam guidance for the maximum number of message you may send in one campaign. However we would recommend...


Can I send more than one SMS campaign per day?

Yes, you can send as many SMS marketing campaigns as you wish per day. With TextAnywhere, our software allows our customers to send an...


What's the maximum number of SMS Marketing messages I can send in one go?

Our system allows you to send as many SMS messages as you need. However, for large campaigns we would recommend, splitting your mobile...


What’s the minimum number of SMS Marketing message I can send in one go?

The TextAnywhere system is extremely flexible and allows you to send just one SMS message if needs be. There are multiple SMS Marketing...


What is the average SMS marketing open rate?

The open rates for SMS messages are amongst the highest across any form of marketing. Frost & Sullivan 2010 & Epsilon 2009 reports found...


Will SMS marketing work for small businesses?

SMS marketing works for all businesses, whether large or small. It’s a very personal way of being able to reach out to your customer base...


Is SMS Marketing suitable for reminders of events sent to customers?

Yes, SMS Marketing can be very helpful when it comes to sending reminders out to customers or contacts. You can use SMS messages to confirm...


Should I personalise my SMS messages when sending large campaigns?

Yes, personalisation of any SMS campaign – large or small – goes a long way to building up customer loyalty and their preference to use...


Can I send MMS messages through TextAnywhere?

Unfortunately you can’t directly send MMS messages from within our applications. However, a more popular, and less expensive, way of...


I want to send my SMS marketing campaign whilst I am away - how can I schedule these to go out?

The TextAnywhere system gives you the flexibility to pre-schedule SMS marketing campaigns. This is a great feature for our clients who want...


Can I receive replies to my campaigns to Outlook 2010?

Yes, with any of our end-user applications, such as TextOnline, TextCampaign, TextMail or TextOMS, you can receive replies to your SMS...


Will TextInbound be suitable for large volumes of incoming SMS messages?

Yes, TextInbound’s long numbers are completely suitable for large or small volumes of incoming SMS messages. You can use these virtual...


What is the cost of an SMS Short Code?

TextAnywhere offers short code SMS numbers via our TextPremium service. Charges for the TextPremium service fall in to two areas: a set-up...


What's the best way to calculate ROI for my SMS marketing?

No matter what type of business you are in, there are a number of ways that you can potentially integrate SMS Marketing into your business...


Are there any limitations on which Keyword I can use with a Short Code?

Typically the only limitations on which Keyword you can use with a Short Code is reliant on which words are available. It may be that your...


How can I stop my SMS marketing messages from being delivered in the middle of the night?

There are a number of options to control the time of delivery of your SMS messages. Once we receive your request to send a message to a...


What does SMS stand for?

SMS stands for "Short Message Service". In other words an SMS is a text-only message that can be sent to your mobile telephone of up to...


How do I write an effective SMS marketing message?

The most important thing is to make the message relevant, thought-provoking and short. By making the message applicable to your customer,...


Would you recommend using a long number or a short code number in an advertisement?

Using a long number or short code number depends entirely on your own preference and on how you wish to engage with your potential...


Does it matter what handsets my customers have when sending them an SMS?

In short, no it doesn't matter what model or make of handset your customer has in order for them to receive your marketing SMS. However...


Can I send SMS text messages from my email?

Yes - TextMail allows you to send text campaigns from any email application. Simply send an email to your recipients by including their...


Will my SMS messages be sent from the same number each time I send a new text campaign?

It depends! When sending an SMS message from any of our end-user services or through the Developer Toolkit, you send what is known as an...


Are there any hidden charges?

No. With TextOnline, TextCampaign, TextOMS, TextMail and our Developer Toolkit you are only charged for the SMS messages you send and...


How do I cancel and stop paying for my TextPremium short code service?

To cancel and stop paying for your TextPremium short code service you just need to drop us an email confirming that you would like to...


How do I track the effectiveness of my SMS campaigns?

There are a number of ways to track the success of an SMS campaign. The first step is to use the TextAnywhere reporting to identify how...


Is SMS marketing just for reaching a young age group?

No, SMS is a channel which allows you to engage with anyone with a mobile phone, young or old. With more and more individuals using...


Can I change the opt-out keyword that my customers use to cancel their SMS subscription?

When a user wants to unsubscribe from an SMS list the standard opt out keyword is ‘stop’ as a singular keyword. To be effective the SMS...


Can I put multimedia content in my text messages?

You cannot send embedded multimedia content within your SMS text messages as only standard characters (A to Z and 0 to 9 etc.) are...


Can I personalise my text messages?

Yes, by using the TextCampaign service. TextCampaign enables you to conduct high volume, personalised, two-way SMS marketing campaigns from...


Are there any characters that can't be used in a message?

The only characters that our system will not accept are the greater than and less than [ ] symbols as these are reserved for database use....


How can I use SMS to automatically alert my colleagues or customers?

If you receive automatic email alerts and want to automatically forward these on to your mobile as SMS text messages, then our TextAlert...


Is SMS marketing environmentally friendly?

Switching to SMS marketing from traditional paper marketing, is a brilliant way of instantly reaching your customer base in a cost...


Will I receive marketing emails from TextAnywhere if I sign up for an SMS marketing free trial?

Upon setting up your free trial account with us you will be automatically opted in to receive our Quarterly Newsletters. You may of course...


How long will my SMS marketing free trial with TextAnywhere last?

The TextAnywhere free trial enables you to test out our SMS marketing tools with 20 free text messages from your TextAnywhere account, over...


How much will it cost to receive a delivery report for my SMS marketing campaigns?

Nothing! Delivery reports on individual messages and SMS marketing campaigns are free. With TextAnywhere’s system, you only pay for the...


In which countries do you provide local TextInbound numbers?

With TextInbound, we provide you with a dedicated long number (11 digits for a UK number, for example) that you can use in many ways to...


What tools do I need to track the effects of my SMS campaigns?

Traditionally, SMS marketing campaigns have been limited in their ability to provide the marketer with actionable data. However, with more...


What is a good click-through rate for SMS marketing?

TextAnywhere recommends tracking the hyperlinks within your SMS marketing campaigns with an analytics package, such as Google Analytics, to...


What analytics tools should I use to track my SMS marketing campaigns?

In order to track the hyperlinks within your SMS marketing messages, and who clicks on them and what they then go on to do, it is essential...


What URL shortening tool can I use to monitor my SMS campaign?

With more and more smartphones connecting to the internet, marketers are able to easily track how much website traffic is directly...


What landing page should be used for an SMS Marketing campaign?

The first thing to remember is to ensure that the landing page itself is optimised for mobile devices, as most visitors to your landing...


How do I know how effective my text messages have been?

The first way to see how effective your text message marketing campaign has been is to look at the end goal. How many recipients did what...


How do I judge how successful my SMS marketing campaign has been?

Before starting any marketing strategy you will need to decide the objective of the campaign. What do you want your recipients to do? Fill...


How can I monitor the performance of my SMS marketing campaigns in Google Analytics?

With any marketing strategy, it is important to ensure that you are monitoring its performance and results. With this knowledge you are...


Do overseas clients of the TextAnywhere SMS system get the same benefits as UK ones?

Yes, overseas clients can make use of the full TextAnywhere system and suite of applications. We deliver the same high quality service to...


Why should I choose TextAnywhere over other SMS competitors?

TextAnywhere is the leading provider of text messaging services in the UK with a client community of over 12,000 UK organisations. We have...


Which is better for customer feedback messages TextInbound or TextPremium

TextInbound is a service which allows organisations to set a dedicated 11 digit phone number to the SMS’s they send out. The main benefit...


Restrictions when sending messages to Singapore

New rules have been issued in Singapore which ban the marketing of Moneylenders via SMS. This is being taken very seriously and we...


Who else has used TextAnywhere for their SMS Services?

TextAnywhere works with a wide range of different businesses and organisations across all market sectors, from academia, health clubs,...


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