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Why your Business should use Text Messaging

Who doesn’t text these days? Your friends and family text you. Your colleagues text you. And now businesses are employing the same approach. For example your bank would text you confirming your balance, order groceries online and the supermarket texts you within seconds confirming your delivery slot or an ecommerce company would text you an authentication code for security purposes. The list goes on…

Why are so many businesses using SMS these days?

The answer is simple. Businesses need a reliable, direct and quick way of communicating with their customers. Add to that, most people carry their phones with them everywhere. Many people even sleep with their phones.

Here’s how:

  • » News/updates: Important and time sensitive customer updates can be sent via SMS directly to your customer base. People like to know the breaking news first. Send your customers updates about product launches, product updates or events. A text can be used for a micro-newsletter with bite-size updates.
  • » Emergency Notifications: SMS is a great way to notify your group or team during an emergency. Send critical updates during natural disasters, last minute event location changes.
  • » Promotions: Travel agents, spas and hairdressers for example can use texts sent to their customers to highlight special offers and promotions, which can be tailored to individual preferences. Send a message with a unique discount code for customers to redeem. The exclusive code creates incentive to stay on the list for future promotions.
  • » Customer Service: Many offer customer support and problem resolution via text. Customers are also able to check order status, track their packages and receive back order notification alerts.
  • » Events: Implement a text messaging marketing strategy to promote weekly meet ups or networking events. Send out key logistic information like changes of venue or detailed parking instructions.
  • » Lead Generation: For example Leisure Centres worldwide are using mobile marketing to generate leads by sending SMS detailing new membership promotions and offer updates on new classes and class cancellations.

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