While there’s no formula for the perfect SMS message, there are points you should follow that will help with the success of the campaign. It’s important to speak professionally – never use ‘txt speak’ or uncommon abbreviations.Grab the reader’s attention and let them know exactly what they can expect to get if they engage with you and your campaign.Provide as much information as you can in the message or provide a clear call-to-action that allows the recipient to find out more i.e. ‘Reply Yes for more’.If you’d like a few more pointers check out our SMS Campaign Writing Tips post form our blog.
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