With more and more smartphones connecting to the internet, marketers are able to easily track how much website traffic is directly attributable to an SMS marketing campaign. However, with many website and landing page URLs being fairly long, the URL can potentially eat up precious characters within your text message. Because of this, we would recommend using a URL shortening tool to free-up characters within your SMS marketing campaigns.For example this perfectly valid URL:http://www.google.co.uk/search?pws=0&q=SMS+News#q=SMS+News&hl=en&pws=0&prmd=imvns&source=lnms&tbm=nws&ei=oYSVTt2sLIjItAa81ZH4BQ&sa=X&oi=mode_link&ct=mode&cd=5&ved=0CEwQ_AUoBA&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=552ede7f52fdd781&biw=1600&bih=1109Would become:http://bit.ly/nyxvxAIn the above example we’ve used a popular service called bit.ly but there are many others available and the one you decide to use is down to personal preference. For more information on tracking the success of your SMS marketing campaigns, you can read our “Measurable SMS Marketing Guide” here.If you would like to find out more information about TextAnywhere’s solutions please call our Customer Service team on 08451 221 302.
General, SMS Marketing, Bulk SMS, Mobile Marketing
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