SMS messaging can play a pivotal role in any multi-channel digital marketing strategy.
It is important, now more than ever, to get in front of the right users at the right time with the right product. With the availability of choice across digital media, it is vital that marketers devise multi-channel campaigns in order to capture the full prospective audience when they are at the right point of the buying cycle and ready to engage.
So the why use text messaging for digital marketing campaigns?
Unrivalled open rates
With some 98% of people opening texts you know your message will be seen
Rapid response time
With text messages opened within 3 minutes of receipt, SMS enables genuinely real-time marketing opportunity
Text is a mature channel and used widely, providing volume in addition to open rates
Create different messages based on the interests and challenges faced by your respective customer segments for greater response
A host of functionalities
With marketing, two way communication, survey and alert products available TextAnywhere can support in multi-channel campaigns, whatever the objective (SMS Surveys, SMS Alerts)
Include links to campaign landing pages for a consistent experience
Compare text marketing with other facets of your multi-channel campaign with UTM tagging for ROI analysis
Send follow up communications automatically based on interaction with other digital campaign elements through TextAnywhere’s API