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Business are now jumping into mobile SMS marketing faster than any other marketing channel. This is simply because Mobile Marketing can increase sales of existing products as well as introduce new ones. A properly designed and executed SMS Marketing campaign can produce response rates of up to 20% versus declining email open rates.
Tracking meaningful ROI, identifying customers engaging via Mobile SMS Marketing and monitoring delivery rates are all possible through SMS. You can create further targeted Mobile Marketing campaigns and continually build a better understanding of your mobile database. Not only does it mean you save money and improve ROI but by profiling and segmenting out numbers that are least likely to respond, SMS allows your company to target those customers specifically.
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